Food & Drink
Sosharu
Brand identity, naming and environment for Jason Atherton's first Japanese restaurant and bar, meshing contemporary London and Tokyo, later expanded to The Shanghai Edition Hotel.
Sosharu is the seventh London restaurant from The Social Company, chef Jason Atherton's group, and his first exploration of Japanese cuisine. The brief brought together two things: the social dining theme that runs through Atherton's restaurants worldwide, and a refined take on izakaya, the Japanese style of casual eating and drinking, expressed through contemporary elements of both London and Tokyo.
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